How to Design a Product When You Are Not Your End User: 5 Deep Product Development Lessons from Rural Africa

  1. Beware of “universal” design standards.
Backpack straps: Feature or bug?
Talk to your users!
Translating Swahili to English is not enough, translating between cultures matters too.
It gets messy.

--

--

--

CEO of @NINAYOcom, East Africa's online trading platform for agriculture. Dedicated to building great technology in emerging markets.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Portfolio Night: Let’s cross paths

The Designer’s Workflow

The How and Why of Side Projects…

Real-life, real users’ stories: Uber driver app in Chile

SHARE framework — announcing the first iteration.

THE CURRENT STORY OF THE BUILT ENVIRONMENT.

5 Pains of Design Projects and How to Ease Them

Digital Oxytocin: Does your Business have it?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jack Langworthy

Jack Langworthy

CEO of @NINAYOcom, East Africa's online trading platform for agriculture. Dedicated to building great technology in emerging markets.

More from Medium

Professional cricket and product management: 7 parallels

The journey to quicker money movement with FedNow

Real-time payments journey — road to FedNow

Consulting Insights: How to Successfully Lead a Hybrid Team

RECC’E OF THE DAY [03/03/22]