Why NINAYO Is Investing in On-boarding More Female Users

Dodoma Farmers Meeting
http://datatopics.worldbank.org/gender/country/tanzania
  1. We are operating in a Muslim populated region. There are traditional gender roles that NINAYO needs to be respectful of. However, even beyond these religious traditions, within Tanzania, the men tend to make the economic decisions for the household. Empowering farmers with greater economic decision making power is the very purpose of NINAYO, so it stands to reason that we would attract interest from men primarily.
  2. NINAYO would arrogant to presume that women want to be making the economic decisions. Many women may prefer not to be economic iconoclasts. The annual income of an entire family is at stake with the sale of their maize. Quite reasonably, women may prefer that their husbands take the lead on this, especially considering that the middlemen can be very exploitative, especially to women.
  1. We are setting up extra training sessions that are women only. We hope to create a setting where women can understand our value proposition and freely discuss the challenges faced as women in agriculture
  2. We are also beginning a program to train women from key villages to lead these female only trainings. This will build independent incomes, education and hopefully be a legitimate pathway to a greater role for females in economic decision making among smallholder farmers.
Dodoma Farmers Training

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CEO of @NINAYOcom, East Africa's online trading platform for agriculture. Dedicated to building great technology in emerging markets.

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Jack Langworthy

Jack Langworthy

CEO of @NINAYOcom, East Africa's online trading platform for agriculture. Dedicated to building great technology in emerging markets.

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